directions of activity

Medium-term strategic goals

Transformation & Consolidation
  • New trade city of Batumi on 4 hectares
  • Kobuleti shopping center 5000 sq.m
  • Branding and development of small shops in a narrow direction
  • Personalization of products and services
  • Renovation and equipping of existing stores
  • Organizational development, budgeting
  • Data standardization and analysis
Growth to 100 stores
  • Within the country: in Tbilisi and regions
  • outside the country Republic of Turkey
Increasing the quality standard
  • Introduction of HACCP standard
  • Introduction of ISO standard
  • Implementation of KPIs
  • Implementation of risk management processes
  • Identify & manage non-conformances
  • Human resources development
  • Improvement of operational processes
  • Health & Sustainability
  • Development of the supply chain
Towards corporate governance
  • Creation of the Supervisory Board
  • Development of investment attraction strategy
  • Preparation for IPO (Initial public offering), securities issue
  • Development of internal corporate documents, maintenance of process cycles
  • Franchising business model, standard and operating system development and market withdrawal
A technology company
  • Integrating technologies, including artificial intelligence
  • Introduction of merchandising program
  • Implementation of inventory & logistics program
  • Implementation of contactless sales and payment system in stores
  • Digitization, automation and acceleration of processes
  • Developing an electronic sales portal
Effective marketing
  • Development of marketing strategy
  • Maintaining the image of a low-cost company and establishing itself well
  • Inform the user well
  • Strategy implementation
  • Measuring and responding to results
  • Implementation of market research, analysis and response system